The Homestead Hub was born from a simple but powerful idea: to make life easier for those living and working in rural, regional, and remote (RRR) Australia.
Founded in 2020 by Felicity (Flic) Brown, The Homestead Hub is a dedicated online platform and community connecting customers with trusted businesses, products, services, experiences, associations and resources that genuinely understand the needs of RRR Australians.
For too long, finding the right suppliers has been a time-consuming, frustrating process, lost in a sea of irrelevant search results. As someone who has spent decades living and working in remote Australia, Flic knew firsthand the frustrations of endless Google searches, empty rabbit holes, and dead ends. So, she set out to create a solution—a “mini Google” for the bush—a place where customers could find what they need quickly and easily, and where businesses could connect with the people looking for them.
"All my life, I’ve been the go-to connector for my friends, family, and workmates across rural and remote Australia. When COVID-19 hit and turned my world upside down, I mapped out the concept for The Homestead Hub on butcher’s paper at my kitchen table, and it just made sense."
- Felicity Brown
The Homestead Hub isn’t just about finding businesses - it’s about building a community where businesses and customers come together. It’s a place where businesses can grow, connect, and be seen. Whether you’re a rural business owner looking to expand your reach or a customer searching for trusted suppliers who truly understand the bush, The Homestead Hub is for you.
A country girl at heart, Flic grew up on a sheep property in Rylstone, NSW, before rolling her swag and heading west in ’94. Over the past 30 years, she has worked across the beef, agriculture, pearling, and aquaculture industries, as well as remote Aged Care, gaining deep insight into the challenges of life in the bush.
Now based in Broome, WA, she wears many hats - literally and figuratively! As an internationally acclaimed milliner, she has showcased her designs at three New York Fashion Weeks through her business, Hats by Felicity. She also runs The Quarters Accommodation in Broome, writes the Milliner on the Move blog, and is an active mentor, fundraiser, and advocate for RRR businesses and communities.
Her give-it-a-go attitude and passion for supporting others have seen her featured in RM Williams Outback magazine, Graziher, ABC Landline, Central Station Podcast, BBC & SBS, and the documentary “MadHattan – from the Kimberley to New York”.
For customers - A one-stop directory to find businesses, products, services, and experiences tailored to RRR life.
For businesses - A platform to reach the right audience, gain visibility, and be part of a supportive, like-minded community.
For everyone - A place to connect, collaborate, and grow together.
The Homestead Hub is more than just a platform - it’s about empowering RRR businesses, ensuring customers can easily find and support them, and fostering a strong, connected network across Australia.
